CEO
International Medical Aesthetic Educator | Master Aroma therapist | Global Beauty Innovator
Shanna Bynes Bradford, MA, LME, CR, MUA is an internationally recognized Master Aroma therapist and Medical Aesthetic Educator with over 25 years of experience in the global beauty and wellness industry. She is widely respected for her work in dermal absorption science and the creation of essential oil blends tailored for full-body application and therapeutic impact.
Strategic Educator and Clinical Innovator
In the early 2000s, Shanna took center stage with L’Oréal as a National Speaker for the Speaking of Women’s Health and Universal Sister Tour programs. She also spent Five years touring with the International Esthetics, Cosmetics & Spa Conference (IECSC), conducting immersive learning tracks and professional development workshops in essential oils, advanced skincare, and makeup techniques
Global stage: keynote educator & wellness advocate
While serving as an International Corporate Educator with Image Skincare, Shanna worked alongside Janna Ronert (Founder/CEO) and Marc A. Ronert, M.D., Ph.D., contributing to the company’s global education strategy. She developed clinical training materials, hosted global webinars, modality protocols and co-created the Age Later Institute, an advanced educational platform for aesthetic professionals. She also contributed to the development of treatment protocols for clinical trials and provided high-level training across North America, Europe, Asia, and Africa.
Products are formulated based on experience:
Pioneering over two decades of aesthetic excellence:
Shanna’s mastery of the professional and retail beauty markets has made her a valued partner for leading cosmetic and skincare companies including:
- L’Oréal Consumer Products Division
- Image Skincare
- Vichy & La Roche-Posay Laboratories
- Estée Lauder Companies
- Shiseido Americas Corporation
- Kiehl's
- Jane Iredale, and others.
Licensed expertise across the beauty spectrum:
A Licensed Medical Aesthetician, Natural Nail Specialist, and Professional Makeup Artist, Shanna blends clinical skill with an artist’s eye. She is a frequent contributor to the UK-based lifestyle publication Sixty + Me, where she shares holistic beauty perspectives for mature audiences.
Licensed Medical Aesthetician (LME) and Master Aroma therapist & Formulator:
Shanna brings deep technical expertise in advanced TCA chemical peels, medical-grade clinical facials, and dermal-absorption of actives in skincare—delivering transformative results for both skin and soul. She combines rigorous knowledge of skin anatomy, active in
Licensed Medical Aesthetician (LME) and Master Aroma therapist & Formulator:
Shanna brings deep technical expertise in advanced TCA chemical peels, medical-grade clinical facials, and dermal-absorption of actives in skincare—delivering transformative results for both skin and soul. She combines rigorous knowledge of skin anatomy, active ingredients, and Fitzpatrick skin-type protocols to tailor treatments in a safe, elevated way.
American College of Healthcare Sciences
A graduate and ambassador of ACHS, Shanna Bynes Bradford has emerged as a trusted voice in professional aromatherapy formulation, blending evidence-based education with elevated botanical craftsmanship. Her recent work centers on clinical-grade applications, including:
- A proprietary line of Antiviral Aromatherapy Sprays
- Therapeutic Specialty Care Oil Blends
- 100% Organic Diffuser Oils formulated specifically for air-use modalities
Designed for luxury spas, integrative healthcare settings, and discerning wellness practitioners, Shanna’s formulations exemplify the highest standards of purity, performance, and professional integrity—rooted in the educational foundation championed by ACHS leadership.
Shanna Bynes Bradford with Dorene Peterson, Founder of American College of Healthcare Sciences (ACHS)—a moment reflecting the lineage, leadership, and academic rigor shaping the future of clinical aromatherapy.